Chapter 1: Introduction: AI as theStrategic Driver of the Future

SatyaNadella, CEO of Microsoft:
https://www.thetimes.co.uk/article/big-tech-microsoft-interview-satya-nadella-gks2nl2jb

Chapter 2: The Evolution of Artificial Intelligence

IBM'sGenerative AI Course for Business Leaders:
https://www.coursera.org/learn/generative-ai-for-executives-business-leaders

Chapter 3: AI in the Boardroom: WhatEvery CXO Needs to Know

PiyushGupta, CEO of DBS Bank:
https://sloanreview.mit.edu/article/portrait-of-an-ai-leader-piyush-gupta-of-dbs-bank/

Chapter 4: The Business Case for AI

McKinsey& Company’s Report on AI Trends:

https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

Chapter 5: AI and Digital Transformation: A Symbiotic Relationship

WorldEconomic Forum on AI and Leadership:
https://www.weforum.org/agenda/2024/05/ai-is-changing-the-shape-of-leadership-how-can-business-leaders-prepare/

Chapter 6: The AI-Driven Enterprise: Building the Organization of Tomorrow

Deloitte onAI and the CEO of the Future:
https://www2.deloitte.com/us/en/pages/consulting/articles/ai-and-ceo-of-the-future.html

Chapter 7: AI for CompetitiveAdvantage: Staying Ahead of the Curve

Google on AIInvestments:
https://www.investopedia.com/google-ceo-says-ai-investments-are-paying-off-8736480
Netflix:
https://emerj.com/ai-sector-overviews/artificial-intelligence-at-netflix/
Tesla:
https://www.morningstar.com/news/marketwatch/20240709175/teslas-ai-plans-and-its-nvidia-ties-affect-the-ev-giants-earnings-outlook
Zara:
https://emerj.com/ai-sector-overviews/artificial-intelligence-at-netflix/

Chapter 8: AI and Data: The Lifebloodof Smart Systems

McKinsey& Company AI Insights:
https://www.mckinsey.com/capabilities/quantumblack/our-insights

Chapter 9: Ethics and Governance in AI
DeloitteGuide on Generative AI for CEOs:
https://www2.deloitte.com/us/en/pages/consulting/articles/generative-ai-for-ceos.html

Chapter 10: AI and Risk Management:Addressing Uncertainty
EY Report onEnterprise AI Adoption:
https://www.ey.com/en_us/services/emerging-technologies/five-ai-adoption-strategies-survey

Chapter 11: Scaling AI Across theOrganization
McKinsey onAI: A Half-Decade Review:
https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2022-and-a-half-decade-in-review
Walmart:
https://technologymagazine.com/articles/how-walmart-technology-is-shaping-the-shopping-experience
Unilever:
https://technologymagazine.com/articles/how-unilever-is-using-ai-and-digital-solutions
Airbnb:
https://methodshop.com/how-airbnb-uses-machine-learning/

Chapter 12: AI and Automation:Redefining Productivity
HubSpot CaseStudies on AI for Business:
https://blog.hubspot.com/ai/ai-for-businesses
JPMorganChase:
https://www.bankingdive.com/news/JPMorgan-Chase-LLM-Suite-generative-ai-employee-tool/726810/
H&M:
https://www.thomasnet.com/insights/zara-h-m-fast-fashion-ai-supply-chain/
https://www.bcg.com/publications/2022/fashion-forecasting-arti-zeighami-on-implementing-ai
Coca-Cola:
https://www.marketingdive.com/news/coke-ai-powered-instrument-uplifting-sounds-microsoft-deal/713983/

Chapter 13: AI and Customer Experience:Personalization at Scale
GoogleCloud’s 185 Generative AI Use Cases:
https://cloud.google.com/transform/101-real-world-generative-ai-use-cases-from-industry-leaders
Starbucks:
https://stories.starbucks.com/stories/2022/recipe-for-reinvention-starbucks-unveils-innovations-for-better-customer-barista-experiences/
Spotify:
https://newsroom.spotify.com/2023-02-22/spotify-debuts-a-new-ai-dj-right-in-your-pocket/
Sephora:
https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/

Chapter 14: AI in Marketing: Hyper-Targeting and Predictive Insights
MarketSy.AI’s AI Blueprint for Business:
https://marketsy.ai/blog/the-ai-blueprint-for-business-success-case-studies-from-ai-leaders
Coca-Cola:
https://www.coca-colacompany.com/media-center/coca-cola-invites-digital-artists-to-create-real-magic-using-new-ai-platform 
https://www.coca-colacompany.com/media-center/coca-cola-harnesses-power-of-ai-to-deliver-holiday-magic 
Spotify:
https://growthsetting.com/ai-predictive-analytics/spotify-ai-personalization/ 
Nike:
https://bernardmarr.com/how-nike-is-using-data-to-sell-directly-to-customers/ 
https://www.cash-platform.com/nikes-ai-odyssey-revolutionizing-sportswear-sustainability-and-retail-experiences/

Chapter 15: AI in Sales: Unlocking NewGrowth Opportunities
McKinsey’sGenerative AI Guide for CEOs:
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/what-every-ceo-should-know-about-generative-ai
HubSpot:
https://blog.hubspot.com/sales/ai-sales-tools 
Salesforce:
https://www.salesforce.com/sales/ 
LinkedIn:
https://business.linkedin.com/sales-solutions/sales-navigator 

Chapter 16: AI in Operations:Streamlining Efficiency
MIT Sloan onAI Adoption in America:
https://mitsloan.mit.edu/ideas-made-to-matter/who-what-and-where-ai-adoption-america
GE:
https://www.geaerospace.com/news/press-releases/ge-aerospace-launches-company-wide-generative-ai-platform-employees
https://www.ge.com/news/press-releases/ge-vernova-unveils-new-ai-based-software-to-advance-industrial-sustainability-operations-goals
Amazon:
https://www.news.com.au/technology/innovation/how-ai-robotics-are-powering-amazon-empire/news-story/6bb05450d91b9ff4e1739b0605e063e7 
https://www.wired.com/amazon-covariant-robotics-deal/ 
Procter& Gamble:
https://news.microsoft.com/2022/06/08/pg-and-microsoft-co-innovate-to-build-the-future-of-digital-manufacturing/
https://venturebeat.com/ai/how-procter-gamble-is-leveraging-ai-to-constructively-disrupt-supply-chain-and-retail-execution/ 

Chapter 17: AI in Finance: Smarter Decision Making
Financial Times on Google and AI Search:
https://www.ft.com/content/fb438142-33a5-4c26-b28b-9254b250e4ff
JPMorgan Chase:
https://www.jpmorgan.com/technology/artificial-intelligence
https://www.jpmorgan.com/insights/payments/payments-optimization/ai-payments-efficiency-fraud-reduction 
Intuit:
https://investors.intuit.com/news-events/press-releases/detail/43/introducing-intuit-assist-the-generative-ai-powered-financial-assistant-for-small-businesses-and-consumers
https://www.businesswire.com/news/home/20230606005523/en/Intuit-Introduces-Generative-AI-Operating-System-with-Custom-Trained-Financial-Large-Language-Models/ 
IBM:
https://www.ibm.com/topics/artificial-intelligence-finance
https://www.ibm.com/blog/financial-services-can-win-with-ai-by-putting-trust-first/ 

Chapter 18: AI and Human Resources:Transforming Talent Management
Deloitte onGenerative AI in the Enterprise:
https://www2.deloitte.com/us/en/pages/consulting/articles/state-of-generative-ai-in-enterprise.html
Unilever:
https://bernardmarr.com/the-amazing-ways-how-unilever-uses-artificial-intelligence-to-recruit-train-thousands-of-employees/
https://www.unilever.com/news/press-and-media/press-releases/2019/unilever-launches-ai-powered-talent-marketplace/ 
IBM:
https://www.ibm.com/think/topics/ai-for-hr-talent
https://www.ibm.com/ai-human-resources 
Hilton:
https://www.bestpractice.ai/ai-case-study-best-practice/hilton_hotels_and_resorts_improves_hire_rates_by_40%25_using_video_intelligence_platform_to_hire_1000s_for_their_hilton_reservations_and_customer_care
https://blog.empuls.io/artificial-intelligence-in-human-resource/ 

Chapter 19: AI and Cybersecurity:Defending the Digital Enterprise
BusinessInsider on OpenAI and Chip Development:
https://www.businessinsider.com/openai-chip-design-tsmc-broadcom-big-tech-nvidia-2024-10
Darktrace:
https://d3.harvard.edu/platform-digit/submission/darktrace-leveraging-ai-in-cybersecurity/ 
Microsoft:
https://news.microsoft.com/2023/03/28/with-security-copilot-microsoft-brings-the-power-of-ai-to-cyberdefense/
https://www.microsoft.com/en-us/security/business/solutions/generative-ai-cybersecurity 
Capital One:
https://www.microsoft.com/en-us/security/business/solutions/generative-ai-cybersecurity 

Chapter 20: AI and Innovation: Fuelling New Business Models
McKinsey’sState of AI in 2023:
https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-AIs-breakout-year
Airbnb:
https://news.airbnb.com/airbnb-has-acquired-gameplanner-ai/
https://techcrunch.com/2024/02/13/airbnb-plans-to-use-ai-including-its-gameplanner-acquisition-to-create-the-ultimate-concierge/ 
Rolls-Royce:
https://www.rolls-royce.com/innovation/digital/digital-twin.aspx
https://www.rolls-royce.com/media/our-stories/discover/2021/intelligentengine-harnessing-the-power-of-ai-to-deliver-more-intelligent-engine-inspections.aspx 
Netflix:
https://www.wired.com/story/how-do-netflixs-algorithms-work-machine-learning-helps-to-predict-what-viewers-will-like/
https://aiexpert.network/case-study-how-netflix-is-leveraging-ai-to-transform-streaming/ 

Chapter 21: The Role of AI inSustainability
McKinseyInterview with Michael Dell:
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/direct-from-michael-dell-leadership-lessons-and-the-future-of-ai
Google:
https://blog.google/outreach-initiatives/sustainability/ai-sustainable-cities/
https://sustainability.google/ 
Siemens:
https://sustainabilitymag.com/articles/siemens-a-glimpse-of-the-sustainable-city-of-the-future
Coca-Cola:
https://www.supplychaindive.com/news/coca-cola-ai-artificial-intelligence-microsoft/714889/
https://www.coca-colacompany.com/media-center/the-coca-cola-company-is-always-innovating-and-exploring-the-future-of-best-in-class-brands-and-experiences 

Chapter 22: AI and Mergers &Acquisitions: Smarter Deal-Making
BusinessInsider on Zuckerberg's AI Strategy:
https://www.businessinsider.com/mark-zuckerberg-happy-spending-big-ai-2024-10
GoldmanSachs:
https://www.goldmansachs.com/insights/articles/how-to-unlock-an-ai-driven-ma-supercycle 
JPMorganChase:
https://www.jpmorgan.com/technology/news/top-ai-ranking 
Deloitte:
https://www2.deloitte.com/us/en/pages/mergers-and-acquisitions/articles/reimagine-your-m-and-a-clean-room-with-gen-ai.html 

Chapter 23: AI Partnerships: Collaborating for Success
Financial Times on Tech Earnings and AI:
https://www.ft.com/content/507cce98-d99b-4bbe-a27c-48a8706472ce
Volkswagen and NVIDIA:
https://nvidianews.nvidia.com/news/volkswagen-and-nvidia-to-infuse-ai-into-future-vehicle-lineup 
Microsoft and OpenAI:
https://openai.com/index/openai-and-microsoft-extend-partnership/ 
Sanofi and Google:
https://cloud.google.com/blog/topics/customers/sanofi-drives-digital-transformation-with-google-cloud 

Chapter 24: The Future of AI: Trends and Predictions
Business Insider on Tech Earnings and AI Trends:
https://www.businessinsider.com/tech-earnings-takeaway-q3-ai-cloud-chips-amazon-meta-apple-2024-11

Chapter 25: Regulation and AI:Navigating the Complex Landscape
The NewYorker on Microsoft and OpenAI:
https://www.newyorker.com/magazine/2023/12/11/the-inside-story-of-microsofts-partnership-with-openai
IBM:
https://www.ibm.com/impact/ai-ethics 
Google:
https://blog.google/outreach-initiatives/public-policy/7-principles-for-getting-ai-regulation-right/ 
https://ai.google/static/documents/recommendations-for-regulating-ai.pdf 
Microsoft:
https://blogs.microsoft.com/on-the-issues/2023/09/12/developing-and-deploying-ai-responsibly-elements-of-an-effective-legislative-framework-to-regulate-ai/ 

Chapter 26: The Role of the CXO in AIStrategy
Deloitte onAI and the Future CEO:
https://www2.deloitte.com/us/en/pages/consulting/articles/ai-and-ceo-of-the-future.html
Jeff Bezos:
https://www.wbs.ac.uk/news/leadership-skills-make-most-of-ai/ 
Satya Nadella:
https://www.fastcompany.com/90931084/satya-nadella-microsoft-ai-frontrunner 
GinniRometty:
https://www.rolandberger.com/en/Insights/Publications/Ex-IBM-CEO-Ginni-Rometty-on-Good-Power.html 

Chapter 27: AI Skills and Workforce Development
IBM and Coursera AI Courses:
https://www.coursera.org/learn/generative-ai-for-executives-business-leaders
AT&T:
https://about.att.com/blogs/2023/expanding-ai-across-company.html 
Amazon:
https://aws.amazon.com/machine-learning/scholarship/ 
Shell:
https://www.shell.com/what-we-do/digitalisation/artificial-intelligence/shell-ai-residency-programme.html 

Chapter 28: AI as a Service: LeveragingCloud-Based AI Solutions
Run.ai on AIas a Service:
https://www.run.ai/guides/machine-learning-in-the-cloud/ai-as-a-service
HubSpot onCompanies Offering AI as a Service:
https://blog.hubspot.com/service/ai-as-a-service
Netflix:
https://www.rapidinnovation.io/post/what-is-aiaas-your-guide-to-ai-as-a-service 
GE:
https://press.aboutamazon.com/aws/2024/7/ge-healthcare-and-aws-announce-strategic-collaboration-to-accelerate-healthcare-transformation-with-generative-ai 
Sephora:
https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/

Chapter 29: AI Investment Strategy:Funding the AI Journey
CharlesSchwab on Strategies for Investing in AI:
https://www.schwab.com/learn/story/investing-artificial-intelligence-ai
J.P. Morganon Investing in AI’s Next Phase:
https://www.jpmorgan.com/insights/investing/investment-trends/how-to-invest-in-ais-next-phase
Microsoft AISchool:
https://aischool.microsoft.com/
IBMCommunities of Practice:
https://www.ibm.com/communities/
Deloitte'sKnowledge Exchange Network:
https://www2.deloitte.com/us/en/insights/focus/technology-and-the-future-of-work/organizational-knowledge-management.html 

Chapter 30: Conclusion: Leading with AIfor a Competitive Edge
BlackRock onAI in Investing:
https://www.blackrock.com/us/individual/insights/ai-investing
MorganStanley on AI Industry Leaders and Opportunities:

https://www.morganstanley.com/articles/ai-investing-opportunities